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In the architectural industry, as in any other industry, the market undergoes major transformations every few years, forcing firms to reassess their place in the world and to adjust to a new reality.


Whether the procurement of new design projects has slowed down, or expansion has overtaken your firm’s strategic planning as a result of such market fluctuations, brand enhancement is usually the tool to guide the renaissance of the firm.

In this publication, we present a practical handbook for rebranding your architecture firm that allows for a better understanding of how a rebranding process might be developed.

Here is an overview of the topics covered:

  • What exactly ReBranding entails

  • The four elements of a strong brand

  • Reflecting the latest and greatest your firm has to offer

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Every so often, every firm must refresh its identity to stay current in the marketplace. Here are the steps for enhancing your most valuable asset: your brand

ebook inbound marketing for architecture firms