Society has moved towards an environment where research and sales are mostly done online. That’s why it is essential, now more than ever before, for architecture firms to push forward to the inbound marketing methodology.
Inbound marketing presents a lot of unique opportunities for architects and architecture firms. On one hand, it allows architects to highlight their knowledge and expertise in a more cost-effective way. On the other hand, it allows firms to stand out in a crowded marketplace where it every architect seems to be doing the same thing.
You’ve done your research and concluded that inbound marketing is the most effective methodology to address today’s growing challenges and innovate your firm’s marketing for the new era. You’re also aware of the value of leveraging internal knowledge and positioning the firm as a thought leader in the industry.
In other words, you are ready to dive into inbound marketing, but before you go ahead and make a compelling case for inbound marketing to decision makers at the firm, you need to know what to expect from an inbound marketing investment.
Many agencies offer a “one-package-fits-all” approach that in practice, becomes more that obsolete to an architecture firm. Architecture firms best benefit from a tailored, specialized framework to inbound marketing. Thus, it is utterly important that you learn what a tailored inbound marketing program for architecture firms comprises.
In this eBook, Getting Your Firm Ready for Inbound Marketing, we focus on the fundamentals that stand behind an inbound marketing program tailored to architecture firms. We touch on the core inbound core practices we recommend, budget and planning, as well as provide some valuable advice on how to make a compelling case for inbound marketing to C-suite at your firm.
Use this material for guidance; let it serve you and your team as a framework for inbound readiness. To that end, we’ve also prepared a toolkit that includes a checklist for inbound readiness and a guide with 10 questions you should ask your potential marketing partner before deciding to embark on an inbound marketing program.
The topics covered in this eBook are:
- Inbound marketing tailored to architecture firms
- Budget & planning
- Making the case for inbound marketing
- Choosing the right inbound marketing partner
Getting your firm ready for inbound marketing is a process that is probably still fairly new to you. By reading this eBook, you should have a clearer picture of what to expect from an inbound marketing initiative and sufficient knowledge as to how to go about finding the correct inbound marketing program for your firm.